Chocolat Suchard

In 1825, Philippe Suchard opens a sweet shop in Neuchâtel in Switzerland in conjunction with a factory in Serrières. He chose these two places according to their geographical positions. These cities are in effect at the edge of a river, which provides businesses a source of hydropower. The company started out as one among many other becomes, in a century, one of the most brands of chocolate réputées1.
In 1826, while the demand for chocolate is constantly increasing due to the quality of the latter, Philippe Suchard develops a new machine. This allows better mixing sugar with powdered cacao2.
In 1879, the company opened its first plant abroad. It is also the first Swiss chocolate factory located abroad. It is located Rötteln in southern Germany. In 1883, the son of Philippe Suchard, also called Philip, died while working with his father for the chocolate manufacturer of the latter. Philippe, the father died a year later and now Suchard resumed by his son Carl Russ-Suchard. The company then 200 people. In 1851, Suchard chocolate wins the gold medal at an exhibition located in London. He also won in 1855, the gold medal at the World Exhibition Paris3.


Advertising Suchard of the late nineteenth century
In 1901 Carl Russ-Suchard, then inspired by Daniel Peter, who had discovered and marketed the milk chocolate in 1875, produces chocolate milk under the name Milka. This label is gaining a huge success and is still a derivative of the brand founded by Philippe Suchard.3
The house becomes a multinational Suchard in 1905. The house then has plants in Austria, Germany, and France.3
In 1930, the holding company is based Suchard. It is transferred ten years later in Lausanne Neuchâtel. In 1970, the group merged with the "Chocolat Tobler, Toblerone and known by the name takes Interfood SA. In 1982 Klaus Johann Jacobs acquires majority stake and includes it in his group who becomes Jacobs Suchard AG.
1990 saw the end of the manufacture in Neuchâtel. The group was sold to tobacco companies Philip Morris, which integrates into the Kraft General Foods Kraft Jacobs Suchard, which becomes. In 2000, the group changed its name to Kraft Foods.

Kraft Foods Inc

Kraft Foods Inc. is the largest food company in North America and second largest in world after Nestle.
Philip Morris, manufacturer of tobacco (now known as Altria Group) acquired Kraft in 1988 to 12.9 billion dollars by merging it with another food subsidiary, General Foods, acquired in 1985. In 2000 Philip Morris acquired Nabisco (confectionary company known for its Oreo cookies) and has merged with Kraft, while maintaining its autonomy.
Altria sold 280 million Kraft shares through un'OPV in 2001, holding company for himself a share of 88, 1%. On January 31, 2007, after months of speculation, the company announced that securities in its possession had been transferred to shareholders of Altria March 30, 2007. Currently the company no longer holds any interest in Kraft Foods.
On 30 November 2007, the U.S. multinational Completes Acquisition of Groupe Danone biscuits whole sector which includes the historic Italian brand Saiwa.
Since September 22, 2008 the stock certificate is part of the Dow Jones Industrial Average.

Kraft Chocolate

The force's history started in 1903 when the farmer's son James Lewis force in Chicago with a starting capital of 60 U.S. dollars a cheese trade built up. On 30 October 1988 offered in any of the hitherto largest acquisitions in the U.S., Phillip Morris, who later renamed the Altria Group is the world's largest manufacturer of tobacco (Philip Morris, Marlboro), a purchase price of 13.1 billion U.S. dollars for the company. The purchase was made in December for an amount of 12.9 billion U.S. Dollars. [6] In March 1989, and General Foods merged force to a company, the Kraft General Foods Inc. A year later, the parent company, the chocolate makers and coffee roasters Jacobs Suchard. Kraft General Foods Europe and Jacobs Suchard merged in 1993 to Kraft Jacobs Suchard. 2000 the Group acquired Nabisco, a world leader in biscuits, cakes and snacks.


Power product logo


The Tivoli Building in Bremen with the logo of the force known brands: Jacobs.
Late March 2007 broke up the Altria Group of force, among other things, that force is not affected by possible actions of tobacco consumers against Altria. force is therefore independent again, as Altria their participation in strength in proportion to its own shareholders in the form of a dividend has passed [8].
29 October 2007 announced it to pay part of the Kekssparte Danone, with brands such as LU or Mikado for just under € 5.3 billion [9].
In 2007, the European headquarters from London to Zurich, was published.
The company took on 19 January 2010 for 11.5 billion pounds to the British confectionary manufacturer Cadbury plc. The acquisition was financed in part by the disposal of the frozen pizzas to its competitors Nestlé

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